How A Good Mix of Empathy And Assertiveness Will Help You Close More Deals

Selling with empathy

Many articles have been written about what makes a good salesperson. However, we are not interested in good, we are interested in great; and what makes a great salesperson is an equal dose of empathy and assertiveness. Here’s why.  What is Empathy Empathy is defined as: “the ability to share someone else’s feelings or experiences […]