You are a manager/leader and you don’t always get the expected results? Where do you first focus your attention on and how do you react? How do you measure whether your team is optimally mobilized? Is it only by results? Do you want to transform dysfunctional paradigms, behaviours or attitudes within the team? Do you find it difficult to help your staff manage challenges and give meaning to what they do?

The human factor is a source of challenges today and tomorrow. Knowing that motivation fluctuate from one context to another and therefore has an impact on your people’s performance, have you ever considered using the tools of a coach in your management approach? What if you were to learn how to modify your approach by equipping yourself with tried-and-tested strategies and developing your performance in a sustainable and equitable way?

Coaching is defined as the support of an individual or a team in the achievement and success of their projects through a third party acting as a partner for in-depth and strategic thinking.

When it comes to coaching, the field of intervention is wide, and it is only based on the objectives that you seek to achieve, either in professional or personal life, that you will be able to choose the coaching services that are best suited to you: sports coaching, business coaching, life coaching, executive coaching, ontological coaching, etc.

In this article, we’ll look at the following two types of coaching services: business coaching and executive coaching.

Business Coaching vs. Executive Coaching

Executive coaching and business coaching may seem similar at first glance, but they achieve their goals by different means.

Contrary to popular belief, business coaching is not just about teaching business people how to run a business or for new owners, as even the most seasoned managers may need coaching when they run out of ideas and strategies dealing with staff members, when they change business sectors or expand their businesses, or when the environment changes.

Executive coaching is designed to train and coach high-level managers and executives of all functions to translate the vison and the mission into daily actions with the aim of helping the team to grow and, in so doing, developing the company’s growth by implementing their true shared leadership. Business coaching is aimed at an individual’s success by tooling the executive to get the best out of his team members, to encourage, above all, the growth of the company.

Executive coaching is about a partnership by focusing on managers/leaders and aims to help them develop their full potential and leadership skills. Business coaching focuses on strategy. Its goal is to provide concrete solutions to an organisation’s current and potential future challenges and to improve its processes in delegating and decision making.

In conclusion

Whatever your objective, coaching can help you optimize your skills and your results and take you to the next level. It is therefore an invaluable investment when you are a business manager/leader.

Every leader knows deep down that they could be even better than they are. Nobody stays at the top of their game by repeating the same actions and using the same strategies when things change around them.

Have you really given your team the means to achieve their full potential? How do your team members perceive you? How do they perceive your leadership style? Do you think you could do better?

Impact-Pro coaching with Farès Chmait is for business leaders who want to be ready to mobilize the individual in the team and the team in the organisation to thrive in any environment.

Choose from our leadership and communication courses for you or your team, or contact us about individual or small group coaching programmes.